Market, plaza, and city in a single architectural gesture

Architects: TARQ Studio

Photography: © Mónica Barreneche

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2025

In Valledupar, going to the public market had never been a spatial experience, but rather an everyday necessity: buy, sell, leave. However, on the city’s periphery—where public space is scarce and state infrastructure tends to arrive late, if at all—a new building designed by TARQ Studio has quietly begun to change that logic.

Beneath a large permeable roof, farmers, cooks, neighbors, and children now coexist in a place that not only organizes commerce but proposes something less common: to remain. To sit. To meet. To inhabit. Plaza Luna Vallenata was not designed merely to sell goods, but to activate community—an architectural gesture that, more than solving a program, seeks to offer the neighborhood a new way of seeing itself.

With 3,057 square meters of surface area, the project—the second-largest public market in Valledupar—emerges as part of a public strategy to revitalize a historically marginalized sector of the city. Commissioned by the Gobernación del Cesar and developed by B&P Construcciones, the brief initially followed a conventional scheme: an enclosed market, artificially climatized and dependent on high operating costs.

The architectural proposal rethinks this logic at its root, understanding that the building’s sustainability had to begin with its capacity to adapt to climate, use, and time. “They asked us for something innovative, but one that could be maintained over time. That was the real challenge,” recalls architect Eduardo Torrente, project director.

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